Matt Riddle is making sure nobody forgets about his latest business venture — and his latest Instagram post proves he’s all in. The former WWE Superstar turned heads again by revealing a dramatic new red hair makeover, right in the middle of promoting his OnlyFans account.
On July 25, Riddle posted a shirtless bathroom selfie from Charlotte, North Carolina, showing off his freshly dyed red hair. The photo featured Riddle in his signature short shorts, flaunting his shredded physique and now-fiery hairdo with the caption: “Stay hard 🤙🏼.”
The reactions from fans were immediate. Several comments compared his new look to fast food icon Wendy, The Fifth Element’s Leeloo, and even Heath Ledger’s version of The Joker from The Dark Knight. One viral comment summed it up perfectly: “What in the Esse Rios is going on?”
The transformation comes just weeks after Riddle launched his OnlyFans account, cheekily branded as “brOnlyFans.” He made waves last month by promoting it with a full-frontal nude photo on Twitter, covered only by an emoji. At the time, he teased fans by saying, “It’s about to go down bro 🤙🏼 onlyfans.com/mattriddle.”
Riddle leaned into the adult content space fast, pricing his subscription at $20 per month and promising exclusive material that he teased as more than just your typical gym selfie. In a robe-clad video, he told followers: “Some say it’s Father’s Day, but I say it’s Daddy’s Day. So if you wanna see me—and maybe more—subscribe.”
Since parting ways with WWE in 2023, Riddle has been chasing projects that match his free-spirited brand. Between bold hair, bare-it-all marketing, and his unapologetic persona, he’s made it clear he’s not looking to fit in—he’s looking to stand out.
Whether you love it or cringe-scroll past it, one thing’s certain: Matt Riddle isn’t dialing anything back.
What do you think of Riddle’s new look—and his full-throttle dive into OnlyFans? Let us know in the comments and drop your take on whether this move is brilliant branding or just plain wild.