- Jordan experienced a significant 14 percent increase in overnight tourist arrivals in the first half of 2025, welcoming 2.717 million visitors.
- The growth was particularly strong from GCC countries, with Saudi Arabia leading the numbers and the UAE showing a notable 15 percent increase in visitors.
- Major tourist attractions like Petra, Mount Nebo, and Jerash all saw considerable increases in foreign visitors, showcasing Jordan’s enduring appeal.
- The Jordan Tourism Board remains dedicated to enhancing tourism experiences and strengthening Jordan’s position as a leading destination by focusing on cultural harmony and safety.
Jordan’s tourism sector is shining brightly, celebrating a remarkable first half of 2025. The country welcomed a fantastic 2.717 million overnight tourists, marking a cheerful 14 percent increase compared to the previous year. This impressive growth highlights Jordan’s undeniable appeal as a premier travel destination, especially for visitors from the GCC countries, who showed a strong 6 percent increase in arrivals.
Iconic sites across the Kingdom are thriving, with the breathtaking ancient city of Petra seeing a 17 percent rise in foreign visitors, reaching 200,000. Mount Nebo and Jerash also experienced delightful surges in footfall, demonstrating the enduring allure of Jordan’s rich history and natural beauty. Dr. Abdulrazzaq Arabiyat, Managing Director of the Jordan Tourism Board, warmly attributes these excellent results to the increasing confidence of international and Gulf tourists in Jordan’s unique offerings.
He emphasizes Jordan’s welcoming nature, shared cultural values, and commitment to providing safe and enriching experiences, making it a natural choice for families and individuals. The Jordan Tourism Board is actively working to enhance the country’s position, developing tailored programs that cater to diverse visitor needs and ensuring continued success in the vibrant tourism landscape.
