Gianna De Caro, Chief Product Officer (Head of Sales & Marketing), Soli Organic
Gianna De Caro is the Chief Product Officer (Head of Sales & Marketing) at Soli Organic, where she leads brand development, sales, marketing, and product innovation for organic fresh herbs.
As a key member of the Executive Leadership Team, she helps drive the company’s strategic vision and growth. With over 17 years of experience in CPG and retail, Gianna transforms consumer insights into impactful brand and winning commercial strategies for Soli Organic.
Driving Growth from Seed to Shelf
As Chief Product Officer and Head of Sales and Marketing, I’m at the heart of shaping our brand and commercial strategy. From crafting campaigns that connect with consumers to leading sales efforts that bring our products into stores, I’m involved in every step of the journey—from seed to shelf.
Our mission is making top-quality, delicious organic produce available year-round without compromise.
Keeping a Finger on the Pulse: Trends and Seasonal Strategies
To stay ahead, I read industry articles and analyze consumer and category data. It’s all about spotting what’s trending, what’s exciting consumers, and where innovation is happening. One project I’m proud of is our seasonal strategy for herbs like mint, dill, and cilantro. These herbs have clear spikes in demand around events like Cinco de Mayo, the Kentucky Derby, and summer canning season.
We rolled out in-store promotions with secondary displays to catch shoppers’ eyes and used seasonal label designs that spoke directly to those occasions, making the herbs feel timely and relevant. It’s a simple approach, but it worked.
What Makes Our Packaged Herb Bunches Different
Our packaged cilantro and parsley bunches are unique in a market mostly filled with loose, conventional herbs. Thanks to our flow pack design, we keep herbs fresher and safer for longer.
We rolled out instore promotions with secondary displays to catch shoppers’ eyes and used label designs that spoke directly to those occasions, making the herbs feel timely and relevant
Since they’re organic and securely packaged, shoppers who care about quality and food safety can trust they’re getting the best, fresh, high-quality products.
Quality You Can Count On, with Better Sustainability
Compared to traditional field farming, what sets us apart is our ability to control the growing environment all year long, no matter the weather or location.
This means consistent quality every day and a big win for the environment: we use significantly less land and water than field farming.
Making Herbs a Part of Everyday Life
I want consumers to think of herbs as more than just holiday ingredients. Whether a quick weeknight meal or refreshing weekend drinks, herbs should be part of everyday cooking and beverages.
To grow the category, we’re also expanding where our products are available—deepening partnerships with current retailers, offering new seasonal items, and exploring new channels to bring fresh, high-quality herbs to even more people.
Staying Grounded While Growing Forward
It’s about being a trusted partner to our customers and constantly looking for ways to serve them and our consumers better. We focus on win-win solutions that work for everyone, building deep, long-standing relationships with customers, and always seeking new opportunities to grow.
My Go-To Advice: Put the Consumer First
If there’s one thing I’d recommend, it’s this: always keep the consumer front and center. Think about how your strategies can truly meet their needs and, at the same time, help retailers grow the category. That’s the sweet spot where real impact and success happen.