The Global Association for the Attractions Industry (IAAPA) and Licensing International are forming an alliance to integrate licensing opportunities within the attractions industry.
Through this partnership, both entities will aim to enhance members’ experiences by offering new educational opportunities, cross-promoting key events and content, and highlighting leaders’ contributions in both the licensing and attractions industries.
Maura Regan, President of Licensing International, shares her thoughts on the partnership: “As consumer expectations evolve and experiences become more central to brand engagement, collaboration between the licensing and attractions sectors has never been more important. This partnership with IAAPA reflects a shared commitment to innovation and to equipping our members with the tools, insights, and relationships needed to thrive in a fast-changing marketplace.”
Jakob Wahl, President and CEO of IAAPA, adds: “Attractions are no longer just about rides or exhibits — they’re about creating unforgettable moments, often powered by beloved brands. By aligning with Licensing International, we’re helping our members tap into new ideas, deepen guest engagement, and expand the creative potential of the attractions industry. This partnership represents a powerful step forward for both sectors.”
The collaboration will begin later this year, and more details on upcoming events and initiatives will be announced. To stay updated on news regarding this partnership, visit licensinginternational.org and IAAPA.org.
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