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In this video, I breakdown 5 uncommon learnings about social media that held me back from growth and monetization. Knowing these will help you start crushing more.
RESOURCES MENTIONED:
• WavyWorld (free content community) –
• My AI scriptwriting tool (try free) –
• Hire my Video Editors –
Video Time Stamps:
0:00 Intro
0:41 Uncommon Learning 1: Social media is not social
6:42 Uncommon Learning 2: Virality is a trap
10:27 Uncommon Learning 3: Fish where the fish are
12:29 Uncommon Learning 4: Islands vs Ecosystems
16:02 Uncommon Learning 5: Value doesn’t accrue at the media layer
18:43 Summary
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BEST FREE CONTENT RESOURCES:
• Content Department ( – If you want to get a content edge as a business owner & learn about content trends/formulas before everyone else, I share everything here for free
• WavyWorld (Free invite: – I built a free community for creators & entrepreneurs to get better at content together. Currently at 16,300 members
SHORT-FORM VIDEO POWERUPS (IG, TIKTOK, LINKEDIN, YOUTUBE):
• Take My Short-Form Hooks 2 Hour Masterclass (psychology, frameworks, examples, hook database) – [link is in About section]
• Use My AI Scriptwriting Tool –
• Hire My Short-Form Video Editors –
• Join Kallaway’s Short-Form Academy (designed to help business owners build a short-form content machine that generates free attention and turns it into leads & sales) –
LONG-FORM VIDEO POWERUPS (YOUTUBE)
• Hire My Ideas & Packaging Team –
• Hire My Thumbnail Designer –
• Use My YouTube AI Scriptwriter Tool (Waitlist) –
• Hire My YouTube Video Editors –
• Join Kallaway’s YouTube Academy (Waitlist) (go from zero to crushing on YouTube as a business owner) –
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