When it comes to licensing, World Poker Tour (WPT) has an ace up its sleeve. The global tournament is going all-in with Genco International on a multi-year deal to create branded, competition-ready poker products.
Under this agreement, Genco will design, manufacture, and distribute a revolving line of WPT gameplay items that capture the event’s energy and aesthetics. The lineup will feature a wide assortment of products to appeal to both casual and pro players, from home gaming accessories and starter sets to casino-ready chips, cards, shufflers, and chutes. If Genco plays its cards right, the first licensed products will launch in late 2025 across North America.
This collaboration brings the WPT experience into people's home games, giving players the tools to elevate their games, and feel like a real poker pro, sharing in the excitement of tournament play.”
The partnership follows Geneco’s recent acquisition of Kroeger, which has taken over its Canadian distribution. This shuffle broadened Genco’s expansion into the licensing sphere, namely in gaming and specialty categories. With its multi-year agreement with World Poker Tour, Genco can play the long game and continue to grow its presence within entertainment-driven consumer sectors.
“This partnership is super exciting because it’s about more than branding, but rather it’s about recreating the WPT tournament experience wherever poker nights are being held and played,” said Rubin Beige, Co-CEO of Genco International. “WPT has earned global credibility in the poker world, and now all players can have access to the same quality products and experiences as seen on TV, in their homes.”
The collection’s first products will launch later this year at major and specialty retailers, online marketplaces, and direct-to-consumer platforms. For more information about the partnership, visit kroegerinc.com.
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