On Sept. 6, Mattel is expanding its portfolio of digital content with an all-new American Girl series on YouTube, The Great American Girl Challenge.
Airing Sept. 6, this 15-episode series follows six girls as they take on silly, stylish, and sometimes messy challenges that celebrate the joy of girlhood. Along the way, SophiaMarin, Ava, Remi, Scarlett, Sophia, and Wellsley will discover they can overcome any obstacle with their friends by their side.
This YouTube series teaches kids the importance of teamwork. | Source: Mattel
Six girls will take on new challenges every week! | Source: Mattel
Teamwork makes the dream work. | Source: Mattel
Every week, the cast will take on a new challenge that puts an exciting twist on everyday skills, like decorating a birthday cake before they finish singing “Happy Birthday” or learning an entire dance routine and performing it for their friends. Kids can laugh and learn alongside the girls or team up with their besties and take on a challenge of their own! There’s no task too big or too small when you’re working together as a team.
The first episode of The Great American Girl Challenge will premiere Sept. 6 on the American Girl YouTube channel. To learn more about the doll collection, visit americangirl.com.
The post Mattel Announces New American Girl Challenge Series on YouTube appeared first on The Toy Book.