The Journey is the Strategy – Personalization Lessons From Brands That Win With Experience

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Joe & Gopal from Swym will team up with Cal Wilson of The Working Party — a Shopify Platinum Partner to explore how leading brands are using personalization to win big.

What you’ll learn:
1) Practical examples of intent-driven experiences that deliver measurable growth
2) Ways to use zero- and first-party data to earn trust and personalize at scale
3) How responding to shopper signals fuels lasting customer loyalty

Whether you’re a marketer, merchandiser, or ecommerce leader, this session will inspire actionable ways to personalize without overcomplicating your tech stack.

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