Even governments are using influencer marketing …
Influencers are often misunderstood as lazy product promoters.
But governments realised that if used properly, they can be agents of social change.
Over the pandemic, the government had Love Island-ers promoting testing. 😷
Governments all around the world turned to influencers to relay Covid-related infromation with parts of society which had ditched traditional media.
The same is happening in America right now with the next election cycle.
Why?
– Young people don’t follow traditional media anymore
– Creators cut through the noise and communicate with the youth
– Creators build an intimate bond with followers, fostering relationships
– Those bonds and relationships allow creators to market products effectively
You know it’s serious when even the seasoned veterans in the House of Commons on top of current social trends 👀
source