The American Society of Association Executives (ASAE) has recognized the Baby Safety Alliance (formerly JPMA), in partnership with the Baby Safety Foundation (formerly JPMA Cares), as a Power of Associations Silver Award winner for its Safe Sleep Campaign.
The Safe Sleep Campaign addressed a leading cause of preventable infant deaths, according to the American Academy of Pediatrics (AAP), and delivered life-saving guidance and tips to millions of parents and caregivers nationwide through partnerships, media, and hospital distribution.
The campaign focuses on several aspects of safe sleep for infants, including the ABCs of sleep (Alone, on their Back, and in a Crib), safe sleep options like cribs, bassinets, or play yards, when to transition to a toddler bed, whether or not to use secondhand products, and more.
The American Academy of Pediatrics reports approximately 3,500 babies die each year in the U.S. from sleep-related causes, with underserved communities impacted disproportionately. In many cases, these deaths are preventable. Hence, Baby Safety Alliance utilized digital, social, print, and other media to reach parents and caregivers in an effort to educate them on safe sleep practices.
“We champion giving all babies a safer start,” says Lisa Trofe, Executive Director of the Baby Safety Alliance and the Baby Safety Foundation. “The Safe Sleep Campaign is one of many ways we are reaching more markets, impacting more families, and saving more lives every day.”
“Congratulations to the Baby Safety Alliance for exemplifying the impact associations have on the industries and professions they represent, and on society at large,” says ASAE President and CEO Michelle Mason, FASAE, CAE. “It’s always so incredibly satisfying to see associations going above and beyond their everyday mission to change the world.”
To learn more about Baby Safety Alliance’s safe sleep tips, visit babysafetyfoundation.org/sleep-center.
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