“Planet was one of the first lenders to bring VA renovation lending to market — and remains one of the only companies offering it at scale,” Adams said. “That means veterans don’t have to settle for a less-than-perfect house. They can buy a home in the location they want, even if it needs work or is difficult to insure.
“There’s intrinsic value in making a house your own instead of going with the previous homeowner’s choices and waiting to do renovations,” he added. “Millennials and Gen Z buyers, veterans and families caring for loved ones don’t want to wait years to remodel — they want a house that reflects their taste, in the right neighborhood, today. Renovation lending makes that possible while building long-term generational wealth.”
Another part of Adams’ new role includes delivering live and on-demand training for LOs and real estate agents. This aims to create a repeatable playbook for retail loan officers to grow their market share while collaborating with Planet’s marketing team to drive education and lead generation.
“John wakes up every day thinking about how property builds wealth, and he has shown hundreds of people how to overcome their fears of renovation lending,” said Matt Payan, Planet Home Lending’s senior vice president of national production and distributed retail.
“His expertise, energy and innovative approach are a perfect fit for Planet’s entrepreneurial culture and our commitment to supporting customers throughout their homeownership journey.”
Adams is the author of “House Hacking: Using Renovation Loans for a Better Way to Buy a Home,” and a portion of the book’s proceeds are donated to K9s For Warriors.
“I chose Planet because it has the scale, talent and resources to move the adoption of renovation loans forward,” Adams said. “Planet understands what it takes to bring clarity to renovation lending. We have the subject matter experts, the systems and the drive to connect every dot for our customers and partners.”