Xiaomi Exec Breaks Down Xiaomi 17 Pro Max vs. iPhone

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Xiaomi is preparing to launch its 17 series later this month, and company president Lu Weibing has already started building hype on Weibo. In a short video, he compared the Xiaomi 17 Pro Max directly with Apple’s iPhone 17 Pro Max, aiming to clear up some design-related debates.

Camera Island Debate

The main goal of Lu’s demo was to address concerns that Xiaomi had copied Apple’s camera island design. He argued that the two designs are very different. Still, many have pointed out that if you ignore the Xiaomi’s rear screen within the island, the difference isn’t huge.

Xiaomi claims the design was inspired by the Mi 11 Ultra from 2021. The company also denied skipping the “16” branding just to match Apple’s numbering system, though the addition of its own “Pro Max” model doesn’t help that argument.

Xiaomi 17 Series, First to Use Snapdragon 8 Elite Gen 5

Xiaomi 7 Series
Lu confirmed that the Xiaomi 17 series will launch in China before October 1. These will also be the first smartphones powered by Qualcomm’s Snapdragon 8 Elite Gen 5 SoC, which Qualcomm is set to unveil on September 23. Xiaomi has reportedly secured a longer exclusivity window for the chip, meaning rival brands will have to wait until October to release competing devices.

Pricing and Market Strategy

The Xiaomi 17 Pro will be priced between CNY 5,000 and CNY 6,000 ($700–$850), while the Pro Max will cost CNY 6,000 to CNY 7,000 ($850–$1,000). These are China-only prices, and international versions—if released—will likely carry a higher price tag.

Rear Screen for Extra Features

Xiaomi 7 Series

One of the most unique aspects of the Xiaomi 17 Pro Max is its rear display. This small screen can handle calls, control music, show travel details, countdown timers, and even act as a full camera viewfinder. That last feature allows users to take high-quality selfies with the rear cameras, a functionality similar to the cover displays on foldable flip phones.

With a new design, flagship hardware, and exclusive use of Qualcomm’s next-gen chip, the Xiaomi 17 series looks set to make a bold statement in the premium smartphone market.



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