Optimizing Your SaaS Landing Pages in 2025 — Whiteboard Friday
We’re talking about pain point pages, and what I mean by that is that these pages can actually be useful for SEO traffic because your users are looking for how to solve a specific problem they have, and they need a product — your product — to solve their problems. So let’s talk about the […]
Lead form best practices for capturing high-quality prospects
When I was first setting up my freelance business website, I read tons of articles and social media posts about how to find and attract quality leads. Because none of that advice said much about designing the actual form for capturing those leads, I didn’t put much thought into whether lead form best practices even […]
Top Programmatic Ad Mediation Platforms
Mobile marketplaces are busy places. With millions of users and ad impressions moving through them daily, the potential to earn is massive — but still, many developers and marketers fall short. Why? In most cases, it’s not a lack of traffic but a lack of smart monetization. Programmatic ad mediation’s role is to address this. […]
Domino’s Marketing Strategy: Delivering More Than Pizza
When you think of Domino’s (and its marketing strategy), you might jump to their pizza tracker, emoji orders, largest pizza chain in the world, or driverless delivery cars. Actually, there’s way more cooking behind the scenes. Domino’s masters the art of consumer trust, brand storytelling, and value-first marketing. So, it’s not only about delivering pizza […]
More alternatives, please | Seth’s Blog
There are two ways for an artisan or professional to see the world: Scarcity. This is the idea that if there were fewer photographers, more people would hire me to do wedding pictures. That if the bar exam were more selective, it would be easier for my firm to get clients. And if everyone would […]